oleovest-pl

By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's greatest industry show in Las jets are luring purchasers with their smooth silhouettes, plush cabins - and progressively, their use of alternative fuels.

Fuel manufacturers and jetmakers are eager to showcase novel types of air travel fuel considered less hazardous to the climate, from used cooking oil to the definitely less glamorous meat waste.

Business jet operators, like airline companies, have bowed to ecological pressure on air travel and devoted to cutting in half carbon emissions by 2050 compared with 2005.

Their hope is that adopting eco-friendly fuel to suppress emissions might make company jets more attractive to environmentally mindful buyers - specifically corporations facing concerns over sustainability from shareholders or green project groups.

The schedule of less polluting personal jets might likewise spare the abundant and popular the negative promotion experienced by Britain's Prince Harry and his partner Meghan over a recent private jet trip to southern France.

Five Gulfstream jets on display in Las Vegas are using California-produced fuel from inedible beef tallow.

The current waste-based fuels consist of "fats, grease and oils that are by-products of the food market," said Bryan Sherbacow, chief business officer of Boston-based biofuel producer World Energy, which produces fuel from meat waste used by Gulfstream.

"All of our item is inedible."

A few of the other 79 airplane on display are expected to be powered by 150,000 gallons of other renewable fuel blends expected to be pumped at the show.

FLIGHT SHAMING

Private jets account for less than 0.1% of overall annual carbon emissions worldwide, however can discharge, typically, up to 20 times more carbon emissions per guest mile than jetliners, according to the London-based personal charter firm Victor.

Prince Harry has defended his periodic use of personal jets to guarantee his household's security, and has said that on the unusual occasions he does not fly commercially he offsets his emissions.

But planemakers state incidents such as the furore over his schedule have actually added fresh challenges for a market already making every effort to justify its contribution to cutting corporate expenses.

"Incidents of flight shaming involving making use of personal jets are regrettable when you consider that our industry has delivered fuel effectiveness enhancements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.

Bombardier thinks increased sustainable fuel use will help the industry make inroads with corporations and rich purchasers. According to market data, billionaires just have a 19% organization jet ownership rate.

But even an image remodeling - with jets sporting sticker labels like "this airplane flies on eco-friendly fuels" and organisers adding alternative fuel pumps for checking out planes - is unlikely to please all critics at the Oct 22-24 luxury jet event.

Environmentalists and some experts remain skeptical that biojetfuels, usually mixed 50-50 with kerosene, will make a substantial influence on public perceptions about luxury travel.

"No quantity of jatropha curcas or Brazil-nut fuel can make business jets look eco-friendly," said aviation expert Richard Aboulafia.

Demand from company jet operators for renewable fuels now far goes beyond supply and their interest could drive future production, Sherbacow said.

World Energy, which produces 40 million gallons of biofuel at its California plant, could broaden production as much as 150 million gallons by 2022.

Corporate charter companies and specialists are also seeing more interest from consumers who wish to buy carbon credits to balance out emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a function in a business jet usage study his business just recently completed for a Fortune 500 company.

"At the end of the day, I think that price, cost per hour, variety, speed and efficiency, that's still the (sales) driver. But I believe people are ending up being more familiar with the sustainability of operations and how it affects the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)